Two-Click Survey Results: Do the Benefits of List Rental Outweigh the Risks?

The answer…
51% –> Yes, list rental is a viable acquisition strategy.
49% –> No, the risk of hurting our sender reputation is too great.

Are you surprised by this collective wisdom? Share your thoughts below.

Also, visit the EEC homepage to answer the latest Two-Click Survey question:
Is the open rate metric still useful?

–>Read more Two-Click Survey Results