Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

EmailStatCenter.com’s First Annual State of Email Metrics Survey Results
345 responses were collected—approximately 55% were from the client side and 45% from agencies or ESPs.

Listrak: Dynamic Content in Action: DiscountBeautyCenter.com Case Study
Check out how to set up and test the viability of using dynamic content to generate email campaigns.

Chad White: The Forgotten Pages of Email Marketing
Some marketers seem to take a ‘set and forget’ approach to trigger emails and email forms and pages.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.