Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: MailerMailer: Email Marketing Metrics Report Metrics and trends *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Read More

Are Whitelists Providing False Hope?

You've worked hard to build your distribution lists, you've adhered to the best practices in the industry and you've done what was asked by mailbox providers but your mail still isn't reaching the inbox. This is not an uncommon problem; the typical solution is to be put on a whitelist....
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: ExactTarget: CareerBuilder.com Case Study Taguchi Testing Strategy Delivers Results Epsilon: The Fortified Inbox Insight Brief Bronto Software: Creating A Multi-Channel Strategy Increase Your Email Performance By Integrating Other Channels Abad Marketing: Claves para lograr...
Read More

The ‘S’ Word Replaces the ‘D’ Word

It sounds like I'm trying to curse in codespeak, but I'm not thinking the words you likely are (bad, email marketer, bad). However, I'm thinking "strategy" and "deliverability." The Email Insider Summit validated something we email "thought leaders" have been predicting for a while—the importance of strategy is trumping the...
Read More

Insights from SIPA

JupiterResearch's David Daniels and the eec's Jeanniey Mullen presented at the Specialized Information Publishers Association's conference in Miami today. Click here to read the coverage by SIPA's Tom Hagy.
Read More

MAKE IT POP!: The Soul of Wit

David Baker's piece on Zero-Calorie Email is refreshing in the thick of the holiday season, when retailers experience difficulty building slim (even coherent) campaigns. David defined "zero-calorie email" as "a reduced version of the original, with only the necessary things you really need and want." This potential for economy, efficiency—even...
Read More

Subscriber First!

It was refreshing and inspiring to hear Arend Hendersen, VP of analytics for third-party offer service Q Interactive, speak here at the Email Insider Summit in Utah about how their optimization of the subscriber experienced resulted in higher ROI for both Q and advertisers. Using lifetime value (LTV) rather than...
Read More

‘Return on Trust’

What is the value of trust? What even is trust? More and more we are hearing about the importance of trust in email. I have been to maybe three conferences in the past few months, and sat in on at least as many industry association and alliance meetings, where the...
Read More

Email Performance Award nomination deadline extended to Dec. 17

The Email Experience Council has extended the deadline for Email Performance Award nominations to Monday, Dec. 17. We're looking for an email marketing campaign that demonstrates the full power of the channel, one that provides further evidence of email marketing's unsurpassed return on investment and inspiration to others seeking to...
Read More

MAKE IT POP!: GSFs Cut the Layer Cake

Does this scenario sound familiar?: Marketing: "We need to add another submessage to the 12/10 mail." Creative: "What!? We've already got five submessages in the 12/10!" Marketing: "The VPs want to include gift cards." Creative: "Pass me another brownie, please." At this time of year, just as our waistlines bulge...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Cyber Monday Sees Record Retail Email Marketing Activity Retailers embracing a variety of strategies in promoting their Cyber Monday sales. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Read More