Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: EmailStatCenter.com's First Annual State of Email Metrics Survey Results 345 responses were collected—approximately 55% were from the client side and 45% from agencies or ESPs. Listrak: Dynamic Content in Action: DiscountBeautyCenter.com Case Study Check...
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Black Friday Email Strategies

The results of many a strategy session over the past few months will play out in the next 10 days as retailers launch their Black Friday email plans. Maybe some of these ideas will help you make some last-minute improvement to your own strategy: - A number of retailers are...
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The eec Launches Email Performance Award

Today the Email Experience Council announced its call for entries for its first award competition recognizing email marketing excellence—The Email Performance Award. The award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel. Entries will be...
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MAKE IT POP!: Think of It as Your Holiday Email Sleeve

For the next two months, both Starbucks' coffee cups and most online retail email creative will share a similar shade of red. And as Starbucks introduces this year's holiday-themed cup sleeve, so a handful of retailers wrap their emails with holiday-themed navigation. This year Target, Amazon.com, Apple and REI all...
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Non-Kosher Email

Reading Wired magazine this past weekend (insert your favorite Tricia-wants-to-be-a-nerd comment here), I ran across a new term—"Bacn" (https://bacn2.com). Coined in August at PodCamp Pittsburgh, it means permission email you opt-in for, never read, then delete. The recipient wanted the email at the time of opt-in but just can't find...
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More Details about the Email Evolution Conference

Following the announcement we made on this blog last week regarding the availability of the session schedule for the Email Evolution Conference, yesterday we released a more formal version of that announcement to the media, adding some new details. For instance, the conference's 34 sessions will include more than 85...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eMarket2: The Anatomy of an Effective HTML Email Message It takes more than just good content to make an email effective. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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MAKE IT POP!: Driving Retail Traffic with Two C’s

In a multichannel retail business, using email to drive traffic to brick-and-mortar stores can be an interesting task. Chief challenges include: (1) Internally, online and retail departments are often not only separate but also competitive; (2) Generally, retail-focused campaigns don't drive as many immediate web sales, causing email crack-cocaine withdrawal;...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Flimp Media: Web Video Marketing: The Birth of a New Online Marketing Application The meaning and benefits of interactive web video. Listrak: The Art and Science of Email Marketing Art is all about form...
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