Michael Della Penna's debut Email Experience Blog post on The Customer Experience inspired me step through the looking glass and reflect on the positive experiences I've had as an email subscriber. My deep thoughts: the Sephora Beauty Insider email program has beauty and brains! How do they capture my clicks?...
What is the status of the FTC's CAN-SPAM rulemaking and is the agency going to reduce the opt-out timeframe? It's already been more than two-and-a-half years since the FTC issued its discretionary CAN-SPAM Notice of Proposed Rulemaking (NPRM) in which the agency proposed, among other things, to reduce marketers' allowable...
When the DMA's email marketing council merged with the Email Experience Council last year, we maintained the eec name in large part because many of us believe the consumer experience would increasingly take center stage in differentiating email marketers. We also fundamentally believe that if marketers focus on building an...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: 2008 Retail Email Unsubscribe Benchmark Study Opt-out Methods, Alternatives, Barriers & Other Process Elements Used by Top Online Retailers *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
While major online retailers do a great job of honoring unsubscribe requests quickly, there's plenty of room for their opt-out processes to improve—most notably in the areas of providing subscribers with alternatives to opting out and of lowering barriers to opting out. For instance, only 66% of retailers use their...
With the ubiquity of image disabling, the escalation of mobile email viewing and the expectation that recipients will not scroll, email senders have been hot to hop on the preheader train. For those of you who haven't yet left the station, the preheader is the usually small and subdued text...
Waking up Tuesday morning to CNBC's Becky Quick telling me the Dow Jones Futures were down almost 600 points after a surprise three-quarter point Fed rate cut really put a damper on my day. As I watched the real-time chart tick lower, my stomach started to knot leaving me in...
Subscriber fatigue is real, and wrecking havoc with your response rates! This is the primary conclusion from our fourth annual Return Path Holiday Email Survey. Respondents told us that relevance is in their eyes, not the eyes of the marketer. More than half (56.4%) of respondents say they receive high...
The answer… 71% –> I can honor opt-outs within 3 business days. 14% –> I can honor opt-outs within 5 business days. 16% –> I require the full 10 business days allowed by CAN-SPAM. Are you surprised by this collective wisdom? Share your thoughts below. Also, visit the EEC homepage...
Along with the eec, the DMA, and the Online Marketing Summit, Bulldog Solutions last week hosted a live webinar called "Straight from the Source: Top Online and Email Marketing Trends for 2008." The eec's Jeanniey Mullen and Aaron Kahlow from the OMS put together a really insightful joint presentation highlighting...
Today the Email Experience Council announced the five finalists for its first annual Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the channel. The winner of the Email Performance Award, which will be selected by the eec's members,...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Holiday Retail Email Volume Soars Frequency trends from the 2007 holiday season *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Anyone who thinks the messaging systems in social networking sites will completely replace general consumer email is an idiot, plain and simple. Analysts, pseudo-journalists and bloggers have recently been spewing some cockamamie notion that consumers will dump their inboxes in favor of communicating through the likes of Facebook and MySpace...
From the end of November through the start of January, I received 16 holiday cards from retailers in my email inbox. That's more than double the number I received from friends and family in my snail mailbox! I suppose that's what happens when you spend more time interacting with retail...
