MAKE IT POP!: Beauty and Brains

Michael Della Penna's debut Email Experience Blog post on The Customer Experience inspired me step through the looking glass and reflect on the positive experiences I've had as an email subscriber. My deep thoughts: the Sephora Beauty Insider email program has beauty and brains! How do they capture my clicks?...
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THE EMAIL ADVOCATE: CAN-SPAM Update

What is the status of the FTC's CAN-SPAM rulemaking and is the agency going to reduce the opt-out timeframe? It's already been more than two-and-a-half years since the FTC issued its discretionary CAN-SPAM Notice of Proposed Rulemaking (NPRM) in which the agency proposed, among other things, to reduce marketers' allowable...
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YOU’VE GOT EMAIL: The Customer Experience—The New Battleground for Building a Competitive Advantage

When the DMA's email marketing council merged with the Email Experience Council last year, we maintained the eec name in large part because many of us believe the consumer experience would increasingly take center stage in differentiating email marketers. We also fundamentally believe that if marketers focus on building an...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: 2008 Retail Email Unsubscribe Benchmark Study Opt-out Methods, Alternatives, Barriers & Other Process Elements Used by Top Online Retailers *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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MAKE IT POP!: The Preheader Express

With the ubiquity of image disabling, the escalation of mobile email viewing and the expectation that recipients will not scroll, email senders have been hot to hop on the preheader train. For those of you who haven't yet left the station, the preheader is the usually small and subdued text...
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Email Hangovers: Cures for Subscriber Fatigue

Subscriber fatigue is real, and wrecking havoc with your response rates! This is the primary conclusion from our fourth annual Return Path Holiday Email Survey. Respondents told us that relevance is in their eyes, not the eyes of the marketer. More than half (56.4%) of respondents say they receive high...
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The Power of Suggestion

Along with the eec, the DMA, and the Online Marketing Summit, Bulldog Solutions last week hosted a live webinar called "Straight from the Source: Top Online and Email Marketing Trends for 2008." The eec's Jeanniey Mullen and Aaron Kahlow from the OMS put together a really insightful joint presentation highlighting...
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And the Email Performance Award finalists are…

Today the Email Experience Council announced the five finalists for its first annual Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the channel. The winner of the Email Performance Award, which will be selected by the eec's members,...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Holiday Retail Email Volume Soars Frequency trends from the 2007 holiday season *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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THE FROM LINE EXTENDED: A Changing of the Inbox Guards in 2008

Anyone who thinks the messaging systems in social networking sites will completely replace general consumer email is an idiot, plain and simple. Analysts, pseudo-journalists and bloggers have recently been spewing some cockamamie notion that consumers will dump their inboxes in favor of communicating through the likes of Facebook and MySpace...
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MAKE IT POP!: Love from Barney(s)

From the end of November through the start of January, I received 16 holiday cards from retailers in my email inbox. That's more than double the number I received from friends and family in my snail mailbox! I suppose that's what happens when you spend more time interacting with retail...
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