MAKE IT POP!: Love from Barney(s)

From the end of November through the start of January, I received 16 holiday cards from retailers in my email inbox. That’s more than double the number I received from friends and family in my snail mailbox! I suppose that’s what happens when you spend more time interacting with retail brands than you do with human beings. :)
Of the messages I received:
• 13.5% featured a Thanksgiving message
• 25% included generic season’s greetings
• 25% included direct references to Christmas
• 62.5% featured a New Year’s message
• 37.5% sweetened the greeting with a sale promotion

Ralph Lauren wins the “Most Frequent” award, sending three separate messages for Thanksgiving, Christmas and New Year’s, while Harry & David takes the “Most Original” title for their highly entertaining placement of pears. I hope the Harry & David creative inspires more retailers to think of ways to interpret holiday greetings in a way that’s both unique and authentic to their brand in 2008.

–>Click here to view the holiday card collection PDF

Lisa Harmon

–>Read other Make it Pop! posts.

Click to view the holiday card collection PDF

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