Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Retail Email Year-End Trends for 2007 Email volume, frequency & holiday trends among the top online retailers during 2007 *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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MAKE IT POP!: What a Card

This past holiday season, our email inboxes weathered flurries of free shipping and gusts of gift cards. (I'm still digging out from under it all!) A few retailers produced gift card promotions that transcended the torrent by employing clever creative devices to effectively pop their perks. ANIMATION & PERSONALIZATION With...
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2008 Predictions from the Voices of Email

We asked the Voices of Email to look into their crystal balls and foretell what 2008 had in store for the email marketing industry. Here are their predictions: Stephanie Miller of Return Path: #1 - Email Marketers, if you want to keep your job, segment your file. I was hoping...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: E-gift Card Promotions Popular During Christmas Crunch Time Retailers focused on e-gift cards in the days before Christmas, relying on email as a last-minute delivery mechanism. Right Now: Busting Out of the...
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