71% –> I can honor opt-outs within 3 business days.
14% –> I can honor opt-outs within 5 business days.
16% –> I require the full 10 business days allowed by CAN-SPAM.
Are you surprised by this collective wisdom? Share your thoughts below.
Also, visit the EEC homepage to answer the latest Two-Click Survey question:
Have you ever tested (with control groups) the impact of frequency on the success of your email program?