MAKE IT POP!: Give the Cat a Name!

"The only thing that does any good is to jump in a cab and go to Tiffany's. Calms me down right away. The quietness and the proud look of it; nothing very bad could happen to you there. If I could find a real-life email experience that'd make me feel...
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Despite Performance Facts, Email Still Undervalued

I spent the second week of February in Palm Desert at the eTail conference and participated in a panel discussion focused on advanced segmentation strategies. Unlike in previous years, the team at eTail set up channel-specific tracks that preceded the usual conference—email and search each had their own rooms, and...
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Notes from the Client Side

During a recent eec Clients-Only Roundtable meeting we got the discussion going with a very simple question: "What keeps you up at night?" We hope the vendor and agency side is listening because what we said—and heard—speaks volumes for unmet needs. Here are our top three issues: Value Proposition of...
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Two-Click Survey Results: Have you ever tested (with control groups) the impact of frequency on the success of your email program?

The answer… 51% –> Yes. 49% –> No. Are you surprised by the results? Share your comments below. Also, visit the eec homepage to answer the latest Two-Click Survey question: Which is more important to generating opens: the sender name or subject line? –>Read more Two-Click Survey Results
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: ROI Calculator - The Value of an Email Address Created by the eec's List Growth & Engagement Roundtable *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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Miss the Email Evolution Conference? Catch Up Here

If you missed out on the Email Evolution Conference this year you're not completely out of luck because bloggers and reporters were all over it. In fact, during the Wednesday morning panel about email marketing bloggers, there were dozens of people that said they were blogging from the event—and a...
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BrontoFire with DJ and Chad

While at the Email Evolution Conference this week, I had the pleasure of being DJ Waldow's guest on BrontoFire, Bronto Software's lively, unscripted, one-take email marketing debate show. During the webisode, DJ and I discussed the good, the bad, and the ugly of four email designs from Bluefly, All Recipes,...
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eec Releases ROI Calculator to Uncover the True Value of a Customer's Email Address

The eec's List Growth and Engagement Roundtable has developed an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings, including deployment costs, list growth calculations, and more. View a sample of the calculator or download the full interactive calculator from the Whitepaper Room....
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Inbox Stew: Grandma, Goods, Compadres and Confirmation

At this morning's kick-off to the eec's first annual Email Evolution Conference, eec founder Jeanniey Mullen showed a number of "man on the street" interviews with "real people" talking about email. It was amusing and insightful to hear people talk about their inboxes and how they must actively manage them...
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Voices from the Email Evolution Conference

Tomorrow morning, the more than 500 attendees of the Email Evolution Conference will hear from a panel of bloggers that include Chad White of the eec, Dylan Boyd of eROI, Tamara Gielen of OgilvyOne, Matt Blumberg of Return Path, and Madeline Hubbard of Mind Comet. They'll talk about how they...
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