MAKE IT POP!: How Many Hearts Does It Take?

How many hearts does it take to Make it Pop!? I spent the past three weeks reflecting upon this exceedingly serious email creative quandry. After counting the number of hearts that have appeared in over 50 V-Day-themed communications, I've finally calculated the definitive answer: eight. It takes eight hearts to...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Listrak - Beyond Open and Read Rate A guide to email marketing metrics that will help marketers understand how recipients are using their email campaigns. Artegic: 2008 Mobile Email Marketing - German Language Whitepaper...
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