Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Message Systems: Case Study - Goodmail Systems Meets Customer Deliverability Requirements Find out why Goodmail needed a solution that had the ability to handle their large number of inbound connections and how Message Systems'...
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Two-Click Survey Results: Help us redesign our site. Should the width of pages on the eec site be increased, decreased or stay the same (960 pixels wide)?

The answer… 91% –> Stay the same. The page width is perfect. 9% –> Increased. The site could make better use of screen real estate. 0% –> Decreased. I currently have to scroll to the right to see entire pages. Are you surprised by the results? Share your comments below....
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MAKE IT POP!: Video in Email – So Hot Right Now

For the past four years, male modeling has had a shadow cast over it by one man and five syllables: Der-ek Zoo-land-er. Similarly, one technology and three syllables loom large in the world of email: vid-e-o. Although it's still as good as technically impossible to embed actual videos into email...
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Email Is the Driver for a More Digital Lifestyle

In the 1700s, Benjamin Franklin said "Without continual growth and progress, such words as improvement, achievement, and success have no meaning." Life-altering inventions of this era included such things as the first mercury thermometer, the lightening rod, the steam engine, the submarine and even the first dictionary. As I think...
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The New Inbox Opportunity: Social Networks

Much has been written in the blogosphere about the strange interview Facebook CEO Mark Zuckerberg gave at SXSW last week. A highly enthused audience combined with a poorly executed interview to create a fairly bizarre scene. The audience apparently took charge and relegated the interviewer, Sarah Lacy, to the role...
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Sending from Silos?

JupiterResearch reports that 62% of email campaigns are sent from more than one department in an organization. At its worst, 24% of emailers are sending from six or more departments. We know our internal email policies and procedures, but do our recipients and ISPs? To them, we're one company in...
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A Communications Phenomenon, in Real Time

Just returned (as in, drove a few miles back up I-35) from SXSW Interactive, the fantastic four-day conference on interactive marketing and communications. One of the big unofficial stories there was the use of Twitter among conference participants—to communicate in real time about sessions, to meet up efficiently with friends...
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MAKE IT POP!: The Bulletproof Button

Last July, the EEC community voted on which call-to-action treatment performs best: buttons or links? 72% of respondents agreed that buttons are more effective. –>See the Survey Results While every email is unique, the tests we've run since the vote confirm the results. They've also informed the development of a...
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'Hyphens Equal Disrespect' Petition: We'll Just Call You Stubborn

The Email Experience Council's "Hyphens Equal Disrespect" Petition is about more than shortening a commonly used word so you don't look antiquated, especially in the eyes of younger customers. It's about acknowledging that today's email is ubiquitous, powerful, interactive and cost-effective—and has very little in common with its Cro-Magnun, text-only...
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Free Webinar on the Digital Consumer on Mar. 20

In the marketing and advertising world, the consumer is in control. Understanding consumer drivers is critically important in driving success regardless of what role you have. When you overlay personal consumer drivers with channel specific and multi-channel marketing impacts, not only you will you succeed in the eyes of your...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Incentives Aren't Just for Conversions Anymore Retailers Are Incentivizing a Wide Range of Email and Online Behaviors. Email Evolution Conference '08: Day 1 Keynote Presentation Email…the consumer's perception IS your reality. *Have...
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