Two-Click Survey Results: Which is more important to generating opens: the sender name or subject line?

The answer…
55% –> The sender name. The reputation of the sender is key.
45% –> The subject line. Subscribers want to know what the email is about before they open it.

Are you surprised by the results? Share your comments below.

Also, visit the eec homepage to answer the latest Two-Click Survey question:
Help us redesign our site. Should the width of pages on the eec site be increased, decreased or stay the same (960 pixels wide)?

–>See more Two-Click Survey Results