Romper Room and the Email Industry

This column is a bit different than my typical column. I won't share email strategies, bulleted suggestions, or even cool examples. Instead, I'll give some much needed and well-deserved kudos to those professionals in the email industry who keep the business alive and kicking. Hopefully it will inspire you and...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eROI: The Cradle and The Grave Opt-In, Opt-Out & Feedback Loops *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Read More

Email: Once Accepted, Now Expected

The recent grounding of American Airlines flights affected in excess of 250,000 consumers. Among the complaints, they didn't receive their travel alerts in a timely manner. American Airlines, CEO Gerard Arpey said, it "certainly has not been perfect, but we in good faith have done the best we can." Unfortunately...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Sender Line Branding Tactics In Retail Emails Solid Branding in the Sender Lines of Promotional Emails; Less So in Welcome Emails *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Read More

MAKE IT POP!: Am I Hot or Not? Customer Reviews

We're star-struck! As websites roll out customer reviews, marketers are rolling them into their email programs. Here are three tips for integrating ratings into email with blockbuster performance. (1) Show Your Stars (or Paws, or Produce…) • The Home Depot uses a classic gold star motif, the most obvious customer...
Read More

Obama Spending Money on Search, But Making Money on Email

Campaigning online has shifted the political fund-raising paradigm significantly, and forever altered the strategies candidates employ to feed their machines. When we read news stories about this phenomenon, however, we rarely learn exactly what online channel is driving the donations—search, email, social networks, etc. The headlines usually credit "the internet."...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Listrak: Improving Relevancy of Email Campaigns Simplify Data Capture with Dynamic Profiling *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Read More

Email – The Battle Never Ends

Throughout the years, email has always has good intent, and gotten a bad rap. At its beginning, email was accused of being a questionable mode of communication…and then became spam…then grew to the point where it was accused of overwhelming and overtaking our lives…and now the latest—"Email addles the brain."...
Read More

List Growth Challenge: Lapsed Subscribers

During the eec List Growth & Engagement Roundtable's most recent meeting, we discussed an email challenge common to members and email marketers everywhere: What do you do with subscribers who have not responded to your emails in six months or more? Initially we had a good discussion over what really...
Read More

Help Us Gather Email Design and Rendering Insights

Share your views on email design and rendering by participating in this SubscriberMail survey, the results of which will be used in my upcoming Retail Email Rendering Benchmark Study. Participate and you'll receive a copy of the results and be entered to win a Blu-Ray DVD player. >>TAKE THE SURVEY...
Read More

Attention, All April Fools

Ahh, another April Fools' Day. It's the day when people who are prone to losing track of what day it is generally experience an "oh, crap" moment at some point. (You know who you are. You were running an hour late on March 9.) It's also a day where there...
Read More

Ten Dimes May Make a Dollar, But Is It Worth It?

Some of those business decisions we make every day as email marketers are harder to gauge than others. Are our open rates good enough? Shall we send this fifth message this week? Should I send CTOs the same message as CFOs? Will our best buyers respond better to 15-off-75 or...
Read More