Month: April 2008

This column is a bit different than my typical column. I won't share email strategies, bulleted suggestions, or even cool examples. Instead, I'll give some much needed and well-deserved kudos to those professionals in the email industry who keep the business alive and kicking. Hopefully it will inspire you and...

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eROI: The Cradle and The Grave Opt-In, Opt-Out & Feedback Loops *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.

EROI just released a study called The Cradle and the Grave that shares survey results from over 500 marketers about opt-in, opt-out and feedback loops. I initially read the statistics and found them interesting and was ready to file the stats and move on. And then something struck me. Unlike...

The recent grounding of American Airlines flights affected in excess of 250,000 consumers. Among the complaints, they didn't receive their travel alerts in a timely manner. American Airlines, CEO Gerard Arpey said, it "certainly has not been perfect, but we in good faith have done the best we can." Unfortunately...

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Sender Line Branding Tactics In Retail Emails Solid Branding in the Sender Lines of Promotional Emails; Less So in Welcome Emails *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.

We're star-struck! As websites roll out customer reviews, marketers are rolling them into their email programs. Here are three tips for integrating ratings into email with blockbuster performance. (1) Show Your Stars (or Paws, or Produce…) • The Home Depot uses a classic gold star motif, the most obvious customer...

Campaigning online has shifted the political fund-raising paradigm significantly, and forever altered the strategies candidates employ to feed their machines. When we read news stories about this phenomenon, however, we rarely learn exactly what online channel is driving the donations—search, email, social networks, etc. The headlines usually credit "the internet."...

The answer… 95% –> Yes, the eec should start a campaign to differentiate between spam and permission-based emails that are no longer wanted. 5% –> No, the eec shouldn't get involved and focus its efforts elsewhere. Now that that's settled, we need your ideas on how we can build an...

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Listrak: Improving Relevancy of Email Campaigns Simplify Data Capture with Dynamic Profiling *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.

Throughout the years, email has always has good intent, and gotten a bad rap. At its beginning, email was accused of being a questionable mode of communication…and then became spam…then grew to the point where it was accused of overwhelming and overtaking our lives…and now the latest—"Email addles the brain."...

During the eec List Growth & Engagement Roundtable's most recent meeting, we discussed an email challenge common to members and email marketers everywhere: What do you do with subscribers who have not responded to your emails in six months or more? Initially we had a good discussion over what really...

Share your views on email design and rendering by participating in this SubscriberMail survey, the results of which will be used in my upcoming Retail Email Rendering Benchmark Study. Participate and you'll receive a copy of the results and be entered to win a Blu-Ray DVD player. >>TAKE THE SURVEY...

Ahh, another April Fools' Day. It's the day when people who are prone to losing track of what day it is generally experience an "oh, crap" moment at some point. (You know who you are. You were running an hour late on March 9.) It's also a day where there...

Some of those business decisions we make every day as email marketers are harder to gauge than others. Are our open rates good enough? Shall we send this fifth message this week? Should I send CTOs the same message as CFOs? Will our best buyers respond better to 15-off-75 or...