95% –> Yes, the eec should start a campaign to differentiate between spam and permission-based emails that are no longer wanted.
5% –> No, the eec shouldn’t get involved and focus its efforts elsewhere.
Now that that’s settled, we need your ideas on how we can build an awareness campaign to differentiate between spam and email that’s no longer wanted, and can lobby the ISPs for the adoption of unsubscribe buttons. Clearly we already have some ideas, but we need more, much more. Since we’re all marketers, I suspect that you have some killer ideas. So please share them, either here or you can contact me directly at email@example.com.
Also, visit the eec homepage to answer the latest Two-Click Survey question:
How much do you segment your emails?