A Hot Week for Email and Web 2.0

Last week was hot when considering email's vitality as a communication channel, and its role as a messaging platform in our rapidly changing, web 2.0 world… It all started with a live Habeas Huddle webinar (now on-demand), entitled "How to Use Blogging and Email to Create Leads and Delight Customers."...
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DOUBLE DOG DARE: Make a Horizontal Scrolling Email

Sometimes people need a nudge to try something new and edgy. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from Chad White of the Email Experience Council: Design an email that scrolls horizontally rather than vertically. Used with the right content, it's a...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Synchronicity Marketing: The Four Essential R's of Email Marketing These terms serve as guideposts to ensure your campaign s not only optimized for delivery, but also maximum response. Silverpop: Unlocking the Secret World of...
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How Email Impacts Society

I want to share something inspirational that's happening in the email industry (Oh, and you can learn some best practices too!). It's a recap of the Email Experience Council's current Nonprofit Project. The project originated as a manner to enable peers and competitors in the email marketing industry to put...
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Please Pardon Our Dust

In preparation for our upcoming website relaunch, we've been updating the content on our site and making some tweaks to our site functionality. As a consequence, you may have noticed our site behaving strangely recently, particularly the Whitepaper Room. Please accept our apologies and know that the Whitepaper Room is...
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'I Was Told There Would Be No Math.'

I am no longer satisfied looking at program dashboards that roll up multiple messages and present average/mean performance numbers without a measure of variance. This wasn't always the case. When I first cut my teeth as an email marketer in the late 1990s, it had been a while since I'd...
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Good Intentions Gone Bad

On the front line of email, sometimes the best intentions go awry. That recently happened to me so I wanted to share it with all of you. Hopefully you can all use this as a best practices learning, or story to share internally about crossing i's and dotting t's, and...
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The Bright Side of ISP Complaints

We've found that those "pesky" complaints generated when a subscriber clicks the "This is Spam" button are actually a great source of feedback data. Scour them for clues around type of subscriber—demographics, vintage (when they signed up), activity, customer status—as well as source and type of message. Then, adjust your...
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