A Hot Week for Email and Web 2.0

Last week was hot when considering email’s vitality as a communication channel, and its role as a messaging platform in our rapidly changing, web 2.0 world…

It all started with a live Habeas Huddle webinar (now on-demand), entitled “How to Use Blogging and Email to Create Leads and Delight Customers.” I was joined by some familiar experts including: Chris Baggott from Compendium Blogware, Chad White from the Email Experience Council, and Des Cahill from Habeas. We had hundreds of attendees and almost as many questions, and it became clear to me how email and Web 2.0 channels are working extremely well together—individually and through innovative integration—to better serve consumer and business interests and needs. The webinar provides a great 60 minutes of discussion including orientation around the issues, best practices, tips and highlights from a new consumer study.

Then it was off on a redeye to Captiva Island, Fla., to the Email Insider Summit with a theme of “The Next Generation Inbox”. This was my first EIS as an attendee, and I was on a mission to listen, contribute, network and have some fun in the sun. I got more than expected in terms of the experience, insight, relationship-building, and enjoyment. Yep, I came back looking like a lobster after a few hours of the beach, tennis and poolside conversations. On a more serious note, Habeas, along with its research partner Ipsos, announced the findings of a consumer study on May 21 that was timely and relevant for Email Insider Summit; it helped to set a positive tone among attendees—with new feedback from thousands of consumers regarding email, mobile and web 2.0 applications and concerns.

We’re at an interesting stage where email and messaging continues to demonstrate its value, scalability and future uses. There are tremendous opportunities for businesses of all sizes to innovate and succeed with email and web 2.0 technologies and mindsets, if we respect consumer preferences and empowerment. Key to success is building and maintaining trust online by doing the right things.

—Erick Mott of Habeas