Sometimes people need a nudge to try something new and edgy. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from Chad White of the Email Experience Council:
Design an email that scrolls horizontally rather than vertically. Used with the right content, it’s a design format that can really stand out in the inbox, and might even generate a surge in forwards. Dylan Boyd of eROI over at The Email Wars blog has discussed this before, most recently in regards to a Dell email about wide-screen displays. For examples of horizontal scrolling websites, check out Urban Outfitters’ blog and the product pages on the Abercrombie & Fitch site.
If you take up this dare, let us know how it went by commenting below. And if you have a Double Dog Dare for the eec community, let us know about that too.