Yesterday the Federal Trade Commission announced that it has approved four new rule provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Intended to clarify CAN-SPAM’s requirements, the new provisions address four topics:
1. An e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.
2. The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements.
3. A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address.”
4. A definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.
The Direct Marketing Association is hosting a conference call, which is only open to Email Experience Council and DMA members, to brief members on what the new CAN-SPAM rules mean.
FTC’s New CAN-SPAM Rules
Hosted by the Direct Marketing Association
Friday, May 16 at 1pm EST
–>If you are an eec or DMA member, you can register by emailing firstname.lastname@example.org.