Two-Click Survey Results: How Much Do You Segment Your Emails? - EEC - Email Experience Council

The answer…
18% –> We don’t segment. All our emails are broadcast and/or triggered.
52% –> We do basic segmentation (demographic, geographic, etc.).
30% –> We do advanced segmentation (behavioral, etc.).

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What level of permission to you get from most of your email subscribers?

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One thought on “Two-Click Survey Results: How Much Do You Segment Your Emails?”

This actually falls in line fairly accurately with the Alterian study recently published [1]. Although the alterian segments showed higher intermediate marketing levels:

Results:
* 4% Basic Level marketers
* 59% intermediate level marketers
* 32% advanced level marketers

[1]https://www.alterian.com/text_link.aspx?link_id=0:31746

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