Two-Click Survey Results: How Much Do You Segment Your Emails?

The answer…
18% –> We don’t segment. All our emails are broadcast and/or triggered.
52% –> We do basic segmentation (demographic, geographic, etc.).
30% –> We do advanced segmentation (behavioral, etc.).

Are you surprised by the results? Share your comments below.

Also, visit the eec homepage to answer the latest Two-Click Survey question:
What level of permission to you get from most of your email subscribers?

–>See more Two-Click Survey Results

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