Two-Click Survey Results: What Level of Permission to You Get from Most of your Email Subscribers?

The answer…
11% –> Double opt-in (have to check an unchecked box and respond to confirmation email)
26% –> Confirmed opt-in (have to check an unchecked box, plus they receive a welcome email allowing them to immediately opt out)
22% –> Single opt-in (have to check an unchecked box)
22% –> Negative opt-in (have to uncheck a pre-checked box not to be opted in)
20% –> Opt out (are automatically opted in and have to opt out to get off your list)

Are you surprised by the results? Share your comments below.

Also, visit the eec homepage to answer the latest Two-Click Survey question:
Which channel does email have the most synergies with?

–>See more Two-Click Survey Results.

4 thoughts on “Two-Click Survey Results: What Level of Permission to You Get from Most of your Email Subscribers?

  1. Thanks for your comments, Robert. Because of the response to this poll the eec’s Measurement Accuracy Roundtable will now be working to standardize these definitions. Stay tuned for a position statement and call for comments. When we’ve collectively decided on the stardard definitions, we’ll rerun this poll to get cleaner numbers.

  2. Who came up with the definitions used in this survey? Your definitions of double opt-in and confirmed opt-in are not at all what the industry at large has established. This survey is wildly misleading.

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