Diving headlong into the world of email creative is tough if you don't have all the lingo down. Here's a handy cheat sheet for those who are still polishing their grasp on the glossaries, and a brush up on definitions and best practices for those who already know their stuff:...
The Truth about Email Marketing, an email marketing book by Simms Jenkins, eec member and the CEO of BrightWave Marketing, will hit book stores on Aug. 1. Ahead of the release, the eec's Chad White had the opportunity to ask Simms about the book and the truths he reveals: Chad:...
If you're going to be at eTail 2008 next month, stop by Premiere Global Services' booth (#25) to see the eec's Chad White and enter for a chance to win a limited number of pre-release copies of the Retail Email Guide to the Holiday Season, which is sponsored by Premiere...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: DMA UK: Economic Impact Analysis - The Direct Marketing Industry This is the third Economic Impact Analysis of the direct marketing industry. eec Reportlet: The Rise of the Preview Pane Banner Squeezing secondary calls-to-action...
We've had a few people recently tell us that when they view the RSS feed for the Email Experience Blog in their blog readers that all the line breaks are stripped out. If that's happening to you, then you're subscribed to the wrong version of the feed. Please subscribe to...
Sometimes people need a nudge to try something new, edgy or against the conventional wisdom. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from DJ Waldow of Bronto Software: Add an unsubscribe link to the top of your emails where it's more easily...
We as marketers sometimes get hung up on what to name things, especially in our multichannel world where there are many technology-based strategies and solutions, often with overlapping attributes, and a lot of these approaches seem to move through their lifecycles faster than doped riders in the Tour de France....
Ben Bernanke delivered another gloomy assessment of the American economy to congress yesterday during which he pointed out that the seemingly antithetical dual risks we currently face—slow growth and rising prices (due in large part to energy costs and the credit crunch/housing collapse)—are likely to plague us for some time...
The answer… 42% –> Open rate 13% –> Click rate 18% –> Click-to-open rate 26% –> Conversion rate Are you surprised by the results? Share your comments below. Also, visit the eec homepage to answer the latest Two-Click Survey question: Are you in compliance with the new CAN-SPAM rules that...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: FreshAddress: 2008 Email Address Validation Study of 50 Leading Retailer Websites This study is the second in a series of examinations of the email validation practices of leading internet retailers. Alchemy Worx: Subject Lines...
As we send more segmented, triggered and dynamically populated emails, it becomes necessary to approach email creative design in a new way. Rather than seeing each email design as a separate entity, we need to start thinking in terms of an email creative framework. An email creative framework is like...
Stop drinking the kool-aid! Your subject line test strategy needs a complete overhaul. Last week I released a whitepaper on subject line length and its effect on open, click and click-to-open (CTO) rates called Subject Lines – Length Does Matter. At first glance, our analysis of over 640 email campaigns...
Since this is my first post on the Email Experience Blog, I thought it might make sense to formally introduce myself to all the eec blog readers out there: I'm Spencer Kollas. I have been in the email marketing business for about 7 years and currently serve as the director...
As I rolled into work this morning, I logged into my Gmail account to see what random emails came in over the 6-hour window of time I was sleeping. Lo and behold….a message was sitting unread in my inbox. The message was from "AIM Member Message" and had the subject...
