Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: DMA UK: Economic Impact Analysis - The Direct Marketing Industry This is the third Economic Impact Analysis of the direct marketing industry. eec Reportlet: The Rise of the Preview Pane Banner Squeezing secondary calls-to-action...
Read More

Email Is Soooo Digital. Really!

We as marketers sometimes get hung up on what to name things, especially in our multichannel world where there are many technology-based strategies and solutions, often with overlapping attributes, and a lot of these approaches seem to move through their lifecycles faster than doped riders in the Tour de France....
Read More

Seizing the Email Opportunity in a Seizing Economy

Ben Bernanke delivered another gloomy assessment of the American economy to congress yesterday during which he pointed out that the seemingly antithetical dual risks we currently face—slow growth and rising prices (due in large part to energy costs and the credit crunch/housing collapse)—are likely to plague us for some time...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: FreshAddress: 2008 Email Address Validation Study of 50 Leading Retailer Websites This study is the second in a series of examinations of the email validation practices of leading internet retailers. Alchemy Worx: Subject Lines...
Read More

Challenging Subject Line Length Assumptions

Stop drinking the kool-aid! Your subject line test strategy needs a complete overhaul. Last week I released a whitepaper on subject line length and its effect on open, click and click-to-open (CTO) rates called Subject Lines – Length Does Matter. At first glance, our analysis of over 640 email campaigns...
Read More

An Introduction to Better Bounce Management

Since this is my first post on the Email Experience Blog, I thought it might make sense to formally introduce myself to all the eec blog readers out there: I'm Spencer Kollas. I have been in the email marketing business for about 7 years and currently serve as the director...
Read More

AOL (AIM) Understands Email Marketing (Not!)

As I rolled into work this morning, I logged into my Gmail account to see what random emails came in over the 6-hour window of time I was sleeping. Lo and behold….a message was sitting unread in my inbox. The message was from "AIM Member Message" and had the subject...
Read More