Two-Click Survey Results: What is the primary metric by which you measure the success of your subject line A/B tests?

The answer…
42% –> Open rate
13% –> Click rate
18% –> Click-to-open rate
26% –> Conversion rate

Are you surprised by the results? Share your comments below.

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4 thoughts on “Two-Click Survey Results: What is the primary metric by which you measure the success of your subject line A/B tests?

  1. Not surprised either and agree with Loren that this it is encouraging to see that more than 1/2 are using something other than open rate. I wonder however if you changed the answer of open rate to render rate if that would have made any difference? I would have thought that CTOR would have been higher though.

  2. Not surprised to see the open rate still hold a commanding lead, but encouraged that a quarter are using conversion rate and that more than half are using a metric other than the open rate. This is great progress!

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