Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

FreshAddress: 2008 Email Address Validation Study of 50 Leading Retailer Websites
This study is the second in a series of examinations of the email validation practices of leading internet retailers.

Alchemy Worx: Subject Lines – Length is Everything
Conventional wisdom about subject line length is turned on its head.

StrongMail: The On-Premise Advantage for Marketing and Transactional
New perspectives on insourcing and outsourcing business-critical commercial email.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.