Late last year, Comcast blocked the IPs of one of Pivotal Veracity's clients, preventing them from being able to deliver any email. We contacted Comcast on behalf of the client to inquire why they were being blocked and learned that Comcast's filter (Brightmail) reported a significant portion of this client's...
Last November I wrote about The Forgotten Pages of Email Marketing, those lonely and neglected pages in your email processes that haven't been updated in two years or more or—gasp!—haven't been altered from the default template set by the vendor. Unless you routinely subscribe to, unsubscribe from, forward, etc. your...
Sponsored by: Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers—lots of emails! Last year the Email Experience Council tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released...
By the mere fact that we are reading this blog, we are exempted from being considered mainstream email users. What do typical users actually do and what do we take away from their experience? This summer I had the unique privilege of having my parents stay with me for an...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eec Reportlet: 6 Tips for Tapping the Synergies between Product Reviews and Email Mining this Virtuous Circle of Customer Engagement *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Last week we talked about giving ourselves enough time to get creatively inspired for the holidays. Post-percolation, let's get real. Let's funnel our freshly-focused creative energies into constructing successful holiday email creative. The recipe for success: think like a shopper. The holidays rouse as much stress as excitement, so accommodate...
Within the next 48 hours, Barack Obama will announce to the world his running mate…via email! He announced this unusual departure from protocol through an email to his existing base, and a display campaign that has blanketed the web for the past 10 days. The announcement took more than a...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: TailoredMail: Connect 1:1 In today's world, email marketing is no longer a simple strategy. Marketers need to make their message stand out with personalization and relevance by communicating effectively with customers and prospects to...
The holiday season sends everyone into a flurry. It should be a fun flurry for email senders, giving us a chance to mix up our typical creative. But accompanying this potential for uniqueness and experimentation is the potential for the sort of holiday clichés that cause consumers to cringe. Bring...
Welcome messages show some of the highest open rates in the email world. We're surprised by how many senders neglect to even send a welcome or, almost as bad, send lusterless messages that feel downright unwelcoming. When people invite you into their home or office, you know whether you feel...
The answer… 45% –> Yes, because the new rules didn't require any changes. 34% –> Yes. We've made the necessary changes. 2% –> No, but we're evaluating what changes are needed. 19% –> No. We weren't aware that new CAN-SPAM rules were issued. Thanks to everyone who participated in this...
This summer, instead of tracking climate changes in degrees Fahrenheit, Americans are tracking them in dollars. Consumers are facing sinking home values, jumping food costs, and gas prices over $4 per gallon in much of the country; while businesses are seeing stock prices tumble, profits decline, and budgets shrink. Concerns...
I'm on the road lately and find that some marketers I meet are surprised to learn how much marketing there is in email deliverability. In fact, the marketing piece—all the things you do as a marketer to ensure a great subscriber experience like great content, relevant promotions, strong calls to...
Sometimes people need a nudge to try something new, edgy or against the conventional wisdom. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from Aaron Smith of Smith-Harmon: Ask your subscribers to rate your emails. One of the more interesting email features I've...
