How to Revive a Stale Email List

Late last year, Comcast blocked the IPs of one of Pivotal Veracity's clients, preventing them from being able to deliver any email. We contacted Comcast on behalf of the client to inquire why they were being blocked and learned that Comcast's filter (Brightmail) reported a significant portion of this client's...
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How We Improved Our Newsletter Subscription Process

Last November I wrote about The Forgotten Pages of Email Marketing, those lonely and neglected pages in your email processes that haven't been updated in two years or more or—gasp!—haven't been altered from the default template set by the vendor. Unless you routinely subscribe to, unsubscribe from, forward, etc. your...
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So, You're an Expert?

By the mere fact that we are reading this blog, we are exempted from being considered mainstream email users. What do typical users actually do and what do we take away from their experience? This summer I had the unique privilege of having my parents stay with me for an...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eec Reportlet: 6 Tips for Tapping the Synergies between Product Reviews and Email Mining this Virtuous Circle of Customer Engagement *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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MAKE IT POP!: Christmas in August, The Sequel

Last week we talked about giving ourselves enough time to get creatively inspired for the holidays. Post-percolation, let's get real. Let's funnel our freshly-focused creative energies into constructing successful holiday email creative. The recipe for success: think like a shopper. The holidays rouse as much stress as excitement, so accommodate...
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Be the First to Know

Within the next 48 hours, Barack Obama will announce to the world his running mate…via email! He announced this unusual departure from protocol through an email to his existing base, and a display campaign that has blanketed the web for the past 10 days. The announcement took more than a...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: TailoredMail: Connect 1:1 In today's world, email marketing is no longer a simple strategy. Marketers need to make their message stand out with personalization and relevance by communicating effectively with customers and prospects to...
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MAKE IT POP!: It's Christmas in August

The holiday season sends everyone into a flurry. It should be a fun flurry for email senders, giving us a chance to mix up our typical creative. But accompanying this potential for uniqueness and experimentation is the potential for the sort of holiday clichés that cause consumers to cringe. Bring...
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Is the Sour Economy Shifting Email Segments?

This summer, instead of tracking climate changes in degrees Fahrenheit, Americans are tracking them in dollars. Consumers are facing sinking home values, jumping food costs, and gas prices over $4 per gallon in much of the country; while businesses are seeing stock prices tumble, profits decline, and budgets shrink. Concerns...
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Deliverability Is a Shared Responsibility

I'm on the road lately and find that some marketers I meet are surprised to learn how much marketing there is in email deliverability. In fact, the marketing piece—all the things you do as a marketer to ensure a great subscriber experience like great content, relevant promotions, strong calls to...
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