Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

TailoredMail: Connect 1:1
In today’s world, email marketing is no longer a simple strategy. Marketers need to make their message stand out with personalization and relevance by communicating effectively with customers and prospects to promote dialogue. Check out this great whitepaper from TailoredMail for some great tips and information.

Welcome Email Checklist
What elements to include and to consider for a high impact welcome email. Compare your welcome email design against this checklist before approval.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.