Help Us Educate Consumers about Email

Email is perhaps the most transformative technology yet devised. It has changed the way we communicate, work and shop. Yet, despite its ubiquitous nature, widespread confusion remains about email in the minds of consumers. Issues of permission, privacy, technology and volume are pervasive with regard to email in a way...
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MAKE IT POP!: From the Runway to the Inbox

From Sept. 5-15, top designers swarmed New York to exhibit their 2009 spring styles. The models walked the runways in Bryant Park, but that wasn't the only place where the fashion was happening—email inboxes around the world were also getting some Fashion Week action. Here's how retailers promoted spring-facing fashions...
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Seminar on Email Compliance on Nov. 3 in New York

This 4-hour seminar in New York is part of a ground-breaking series of email compliance-focused events. This specific seminar will cover the LashBack and UnsubCentral processes and deliverables within a framework of educating participants as to the need for comprehensive compliance process as a foundation to successful email marketing and...
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MAKE IT POP!: CTAs Get Some Action

Your call-to-action (CTA) tells your email recipients what you want them to do, and what they can expect from you when they do it. Subject lines get a lot of love, but once you get an open you need a click, so don't forget to lavish some much-needed attention on...
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Weekly Whitepaper Room Refresh

Every week the eec adds new content to its Whitepaper Room. Here are the latest additions: eec Reportlet: How to Revive a Stale Email List And Why You Should Avoid 'Soft Touch' Cleaning Services 2008 Retail Email Guide to the Holiday Season Email Insights and Inspiration from Christmas Past to...
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