Sometimes people need a nudge to try something new, edgy or against the conventional wisdom. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from Lisa Harmon and Alex Madison of Smith-Harmon, who got the idea from the gals at Holland America. (Thanks, ladies—this one’s for you!)
Entice subscribers to enable images by alt-tagging suppressed images with funny teasers. Let’s take it up a notch in persuading our subscribers to enable images. Try putting your alt tags to work, using tempting prompts—like “Enable images—it’s worth it,” or “Enable images to get a great deal”—to tempt subscribers to see the light of your email magic.
This might work especially well for brands that already have a little edge or humor in their voices. Urban Outfitters and Land of Nod come right to mind as perfect candidates for having some alt-tag fun.
Urban Outfitters’ Aug. 29 email shows “Susie from the fashion blog” modeling UO tights with her own eclectic outfits, but the image-suppressed version just labels her images “Susie 1,” “Susie 2,” and “Susie 3.” What if the alt-tags said, “You don’t know how to wear tights until you see Susie. Enable images now!” or “Enable images to find out how tights should really be worn.” NOW I feel like I’m missing out on something….
A Land of Nod email from a few weeks ago (subject line: “Bye Bye Blankie”) features bedding for bigger kids, with the headline “Where do you go when your kid outgrows a blankie?” So cute. In the images-suppressed view, we only see the CTAs—not as adorable. What if they alt-tagged their hero image something like “What comes after the blankie? Enable images to find out!”?
Our emails make a bigger impact when our images show up, and attention-grabbing CTAs (like our beautiful, bulletproof buttons) increase clicks. Let’s get more people seeing them.
If you take up this dare, let us know how it went by commenting below. And if you have a Double Dog Dare for the eec community, let us know about that too.