Email is perhaps the most transformative technology yet devised. It has changed the way we communicate, work and shop. Yet, despite its ubiquitous nature, widespread confusion remains about email in the minds of consumers. Issues of permission, privacy, technology and volume are pervasive with regard to email in a way that simply doesn’t exist elsewhere in marketing. When was the last time you complained to DirecTV about getting channels for which you didn’t opt-in?
The eec has taken on the sizable challenge of educating consumer users about all things email, and we need your help.
On Tuesday, Oct. 7 at 2pm EDT, DJ Waldow and I will be kicking off the newly formed Consumer Education Roundtable. The mission of this roundtable is to help consumers separate myth from fact and become better, safer and more responsible users of email. In doing so, we aim to provide an important feedback mechanism for the email industry, to assist them in understanding consumers’ challenges and opinions regarding email. (Because let’s face it, it’s awfully easy for email professionals to lose sight of how tricky email can be for inexperienced users).
The first project (and it’s a doozy) for this new roundtable is to build the definitive website where consumers can learn key truths about email topics such as opting in and out, phishing, inbox management and other elements critical to a successful and positive email experience.
We have secured volunteers to build the actual site, but we very much need eec members to assist in content creation. Again, our first roundtable conference call will be on Tuesday, Oct. 7 at 2pm EDT, and will be devoted to determining overall features and functions for the new site, and discussing specific assignments and timelines. This strategy brief outlines our current plan for the new site.
If you have a passion for making sure consumers understand our industry, please consider joining the new Consumer Education Roundtable. We’d love to have you. To join, simply contact Ali Swerdlow at email@example.com.
—eec Consumer Education Roundtable chair Jason Baer of Convince & Convert