This 4-hour seminar in New York is part of a ground-breaking series of email compliance-focused events. This specific seminar will cover the LashBack and UnsubCentral processes and deliverables within a framework of educating participants as to the need for comprehensive compliance process as a foundation to successful email marketing and email reputation protection.
Participants will learn the 10 Guidelines of CAN-SPAM compliance, with drill down on unsubscribe compliance, unsubscribe processes including suppression list best practices, the new FTC unsubscribe rule and compliance’s overall impact on reputation and deliverability.
Email Compliance: The Foundation of Reputation and Deliverability
Produced by the Email Experience Council and the Direct Marketing Association
Monday, Nov. 3 at 1pm
eec/DMA Seminar Center, New York
John Engler, Vice President and General Manager, UnsubCentral
Bennet Kelley, Esq., Founder, The Internet Law Center
James O’Brien, Director of Marketing, LashBack
This seminar is $99, but eec members can get $20 off using the discount code “eecM.”
>>Register Now for this seminar!