The answer…
12% –> Within the past month.
29% –> Within the past 3 months.
22% –> Within the past 6 months.
14% –> Within the past year.
9% –> Within the past 18 months.
14% –> Within the past 2 years.
Thanks to everyone who participated in this unscientific survey.
Are you surprised by the results? Share your comments below.
Also, visit the eec homepage to answer the latest Two-Click Survey question:
In regards to triggering reactivation campaigns or special segmentation, how do you measure inactivity?
Great survey… I’d say 12 months as well.