Every week the eec adds new content to its Whitepaper Room. Here are the latest additions:
eec Reportlet: How to Revive a Stale Email List
And Why You Should Avoid ‘Soft Touch’ Cleaning Services
2008 Retail Email Guide to the Holiday Season
Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future
eROI: The Elements of Email Survey Results
eROI’s latest survey finds that email marketers are missing some great opportunities to increase their deliverability, not to mention opens, clicks and conversions.
Email Marketing Best Practices: Inactive Subscribers – Re-Engage or Remove
If you aren’t paying attention to the subscribers who ignore or delete your messages, you are missing out on a tremendous opportunity—and putting your good reputation at risk.
*Have a whitepaper you’d like to contribute? Email it to firstname.lastname@example.org.