Month: October 2008

Sometimes people need a nudge to try something new, edgy or against the conventional wisdom. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from Chad White of the Email Experience Council: Add "share with your network" links to your emails. We're all very...

To give people another way to support our efforts to convince companies, publishers and dictionaries to standardize on the sans hyphen spelling of "email," the Email Experience Council has launched a new Facebook group: I know how to spell "email." We think this will be a fun new companion to...

Today could be a historic day in the world of email. Facebook appears to have been hit with an email hack or virus that sends spam links to everyone in your address book. My email inbox, and the phone lines at the eec have been ringing off the hook since...

We all know that America's economy is hurting and that a lot of people (even those who aren't personally feeling the crunch) are worried enough to slow down their virtual and in-store shopping trips. Retailers aren't lying down and waiting for the storm to pass, though. Let's take a look...

Inbox advertising has long been considered an effective direct marketing vehicle. Sending relevant offers to receptive segments has been a recipe for success since the channel emerged. Most emarketers also realize that indiscriminately blasting potentially non-relevant messaging to large segments can negatively impact list size, deliverability and ultimately, brand equity....

A few weeks ago, I received an email with what I would call a pretty weak subject—"NMFN's Financial Strength." Even though I was not expecting this email, I still opened it as I recognized the "from" name, John Haywood. The email itself was pretty terrible. The only real call-to-action was...

When asked "In regards to triggering reactivation campaigns or special segmentation, how do you measure inactivity?" the eec community answered… 46% –> A lack of opens. 23% –> A lack of clicks. 14% –> A lack of conversions. 17% –> We don't segment out inactives or send reactivation campaigns currently....

Are you happy with the structure and performance of your email program? If you wish you could just blow it up and start over, we dare you—no, we Double Dog Dare you—to consider this challenge from Loren McDonald, vice president of industry relations for Silverpop: Start your email program over...

Please help us get the word out about the eec Speakers Bureau by including the following item in your next client newsletter or on your blog: Email Marketing Experts Available to Speak at Your Next Event Do you belong to an organization or group whose members could benefit from learning...

When consumers and business professionals worry about the economy, marketers find themselves squeezed. Such is the state of affairs these days as we head into the busy Q4/end of year/holiday season time. Email can help if it's used effectively as part of a subscriber loyalty and relationship effort. Sending more...

We had the pleasure of having two brilliant Brits join us as keynote speakers at our Connections '08 conference in Indianapolis last week. These included Nigel Travis, CEO of Papa John's and former president at Blockbuster, Inc., as well as Joseph Jaffe, author of Join the Conversation and frequent blogger...

Are the basics of email marketing leaving you stumped? Don't know where to turn with your most pressing email marketing questions? The wait is now over! The Email Experience Council's Member Initiatives Advisory Committee has established a comprehensive list of Email Marketing Q&A's that will assist even the most seasoned...