MAKE IT POP!: Email Takes on the Economy

We all know that America's economy is hurting and that a lot of people (even those who aren't personally feeling the crunch) are worried enough to slow down their virtual and in-store shopping trips. Retailers aren't lying down and waiting for the storm to pass, though. Let's take a look...
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Don't Discount the Power of Email to Build Your Brand

Inbox advertising has long been considered an effective direct marketing vehicle. Sending relevant offers to receptive segments has been a recipe for success since the channel emerged. Most emarketers also realize that indiscriminately blasting potentially non-relevant messaging to large segments can negatively impact list size, deliverability and ultimately, brand equity....
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Two-Click Survey Results: How do you measure inactivity?

When asked "In regards to triggering reactivation campaigns or special segmentation, how do you measure inactivity?" the eec community answered… 46% –> A lack of opens. 23% –> A lack of clicks. 14% –> A lack of conversions. 17% –> We don't segment out inactives or send reactivation campaigns currently....
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Turning Subscriber Worry into Advantage

When consumers and business professionals worry about the economy, marketers find themselves squeezed. Such is the state of affairs these days as we head into the busy Q4/end of year/holiday season time. Email can help if it's used effectively as part of a subscriber loyalty and relationship effort. Sending more...
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A Lesson on Listening: Takeaways from Connections '08

We had the pleasure of having two brilliant Brits join us as keynote speakers at our Connections '08 conference in Indianapolis last week. These included Nigel Travis, CEO of Papa John's and former president at Blockbuster, Inc., as well as Joseph Jaffe, author of Join the Conversation and frequent blogger...
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Your Most Frequently Asked Questions – Answered!

Are the basics of email marketing leaving you stumped? Don't know where to turn with your most pressing email marketing questions? The wait is now over! The Email Experience Council's Member Initiatives Advisory Committee has established a comprehensive list of Email Marketing Q&A's that will assist even the most seasoned...
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