Sometimes people need a nudge to try something new, edgy or against the conventional wisdom. So here you go, we dare you—NO, we Double Dog Dare you—to consider this challenge from Chad White of the Email Experience Council:
Add “share with your network” links to your emails. We’re all very familiar now with forward to a friend, which allows your subscribers to share your emails with others via email. That’s the Email 1.0 way of sharing email content. In the Email 2.0 world, you also give your subscribers the option of sharing your email content via social networks, social content sites and social bookmarking sites. Let’s call it “Share with your network”—or SWYN.
Ralph Lauren is the only major retailer that I’ve seen make a full court press on social sharing of email content. They started testing their “Share This Email!” banner back in June and have used it in their content-heavy emails ever since, including their emails about the Olympics.
If you take up this dare, let us know how it went by commenting below. And if you have a Double Dog Dare for the eec community, let us know about that too.