Two-Click Survey Results: How do you measure inactivity?

When asked “In regards to triggering reactivation campaigns or special segmentation, how do you measure inactivity?” the eec community answered…
46% –> A lack of opens.
23% –> A lack of clicks.
14% –> A lack of conversions.
17% –> We don’t segment out inactives or send reactivation campaigns currently.

Thanks to everyone who participated in this unscientific survey.

Are you surprised by the results? Share your comments below.

Also, visit the eec homepage to answer the latest Two-Click Survey question:
What is your most successful list-building tactic?

–>See more Two-Click Survey Results.