MAKE IT POP!: All Fun and Games for the Holidays

More marketers have been including games in their email this season, trying to distract us into playing when we all need to be in Q4 work-mode. The game-playing happens, truth be told, and it can be a good thing. With so many retailers trying to reach shoppers through the same...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eec Report: 2008 Retail Email Subscription Benchmark Study Sign-Up Best Practices, Trends and Examples from the Top Online Retailers Silverpop: SPAM: What Consumers Really Think Survey finds growing anger; advice for avoiding recipients' wrath....
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Study: Unsubscribe Process Is an Afterthought

More heartbreaking news from a study that drills into a critical aspect of email marketing: the unsubscribe process. Apparently, some very smart marketers are not giving the unsubscribe the attention it needs as a valid part of their customers' holistic email brand experience. Return Path's new study Keeping the Subscriber...
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An Open Letter to Zappos

Dear Zappos: If you are listening—and I know you are (Twitter, Google Alerts, some other cool way)—please help me understand the following: I've heard a rumor that you are working on revamping your email marketing strategy. I'm not sure when the unveiling is scheduled for public consumption, but my guess...
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Step Up Now to Earn Higher Email ROI

It's harder than ever to convince consumers and business professionals to part with their dollars and euros and yen—a global recession, tightening belts and everyone afraid of layoffs and the possibility of more bad news. The only number that hasn't gone down lately is our quarterly forecast number—and for many...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eec: Top Ten Takeaways from the Email Compliance Seminar Email Compliance: The Foundation of Reputation and Deliverability Listrak: 221 Email Marketing Do's and Don'ts Best Practices Reference Guide Vidi Emi: Holiday Guide 2008 Six...
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One Inbox to Rule Them All?

It's a much debated number, but common marketing research (read: marketing urban legend) says the average person is exposed to 3,000 ads every day. Yet, while even most marketers complain about the shear volume of ads, we continue to add to the problem. Consumers and business people, however, aren't just...
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Do Your Emails Rock? Prove It.

The Email Experience Council is now accepting entries for its annual People's Choice Award: Best in Email, which recognizes an individual or company that has created an email campaign or program that demonstrates the full power of email marketing. Chosen by the members of the eec, the winner provides further...
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