2009 Tips & Predictions

Test, test and test again. - Spencer Kollas, StrongMail View your campaigns through the eyes of your recipients. Test out your from name, subject line, creative, call-to-action, etc on subscribers who are *not* in your office or affiliated directly with your product/brand. - DJ Waldow, Bronto Software "Focus on reducing...
Read More

Test for Success

Ever wondered what drives response – pictures or words? Red or blue? Flash or plain html? A great way to capitalize on the democratic medium of email is to put your burning questions, late night hunches, and out-of-the-box ideas to the test with an A/B split test! Allow your audience...
Read More