Test, test and test again. - Spencer Kollas, StrongMail View your campaigns through the eyes of your recipients. Test out your from name, subject line, creative, call-to-action, etc on subscribers who are *not* in your office or affiliated directly with your product/brand. - DJ Waldow, Bronto Software "Focus on reducing...
Read More
They say that no two snowflakes look alike. Does the same hold true for any two holiday email campaigns? With so many brands celebrating the season via email, it's been interesting to watch unique ideas emerge within the creative snowflake flurry! This year's snowstorm… • REI created a distinctively modern...
Read More
Ever wondered what drives response – pictures or words? Red or blue? Flash or plain html? A great way to capitalize on the democratic medium of email is to put your burning questions, late night hunches, and out-of-the-box ideas to the test with an A/B split test! Allow your audience...
Read More
