Lots of marketers use preheader text, meaning those words that appear at the very top of the email, above any banner or heading. But that text is typically dull and dry, asking to be added to the recipient's address book. Or they link to a web-based version of the email....
Have we all become puppets? Being an email marketer, I realize the question itself is not overly popular – but it is something many of us struggle with. As owners of the email programs, many marketers I speak with express the acknowledgement of needing to send fewer, more valuable email...
It's time to shift your focus, folks, investment to interaction. In the continually shifting world of email marketing, where nothing stays static for long, we're giving a new meaning to the ROI acronym. That's because the deliverability of your email is now being determined by the ISP based on the...
If you're still managing your own email marketing campaigns without any outsourced expertise, you might want to take a look at the benefits of outsourcing. Here are just a few of the many benefits of outsourcing for better managed email marketing: Increase your deliverability rate Improve your email design...
The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as...
Does a personalized subject line work?Back in my Bronto days, I blogged about personalized subject lines. I provided a generic "It depends" as my answer ... followed by a more detailed explanation. Since that post more than a year ago, I've continued to receive emails that include personalized subject...
If you attended this week's Email Nirvana Webinar, you heard eec member Loren McDonald and founder Jeanniey Mullen give quite a presentation. It was so captivating that they almost didn't have time for questions. But they wanted to make sure everyone's concerns and questions were heard and so they...
Video in email. Not a week goes by without a webinar, blog or email newsletter mentioning the topic. But is video in email the real deal? Or is it still too early to start whipping out the camcorders and hiring scriptwriters? To get a better handle on the topic,...
Email done quite wellIs loved by ISPsAnd subscribers tooOkay, so I'm not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership in the Email Experience Council, a $399 value and a great way to connect with your fellow email...
More than ever, consumers are thinking about the necessity of their purchases before they part with their hard-earned dollars. Adding to the problem, 65% of Americans believe they are bombarded with too much advertising, according to the Art and Copy trailer. This becomes a major issue for email marketers who...
Christine Borgia from AOL announced this week that the long-standing Report Card program has come to an end. For those of us who have been in the email marketing world for any period of time, we know this marks the end of an era. I go way back with AOL...
In what we believe to be the first collection of bounce codes in one public location, the Get Satisfaction site is now the official home to the eec's Deliverability Roundtable bounce string project. It is the culmination of many months worth of effort from industry veterans with experience in email...
Not every email marketing best practice is an obvious one. In fact, in our experience at ClickMail Marketing, there are quite a few best practices that companies seem to look over or deliberately ignore. The result? The opposite of best practices, or what we kindly call "common email marketing...
Gmail reported in their blog this week that they have developed a way to provide their users with an opportunity to report spam and/or unsubscribe from emails they receive in their Gmail accounts. The article, titled "Unsubscribing Made Easy" is a positive change for Gmail, but still falls short...
