My Email Hopes for the New Year

Have we all become puppets? Being an email marketer, I realize the question itself is not overly popular – but it is something many of us struggle with. As owners of the email programs, many marketers I speak with express the acknowledgement of needing to send fewer, more valuable email...
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Introducing the new ROI: Return on Interaction

It's time to shift your focus, folks, investment to interaction. In the continually shifting world of email marketing, where nothing stays static for long, we're giving a new meaning to the ROI acronym. That's because the deliverability of your email is now being determined by the ISP based on the...
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Where Does Your Email Really Go?

The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet.  Again, one in which, as long as...
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Spreadshirt (and Durham) Rocks!

  Does a personalized subject line work?Back in my Bronto days, I blogged about personalized subject lines. I provided a generic "It depends" as my answer ... followed by a more detailed explanation. Since that post more than a year ago, I've continued to receive emails that include personalized subject...
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The 2009 Email Marketing Haiku Slam Wants You!

Email done quite wellIs loved by ISPsAnd subscribers tooOkay, so I'm not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership in the Email Experience Council, a $399 value and a great way to connect with your fellow email...
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Putting a Face With the Name

More than ever, consumers are thinking about the necessity of their purchases before they part with their hard-earned dollars. Adding to the problem, 65% of Americans believe they are bombarded with too much advertising, according to the Art and Copy trailer.  This becomes a major issue for email marketers who...
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AOL Ends Report Card Program

Christine Borgia from AOL announced this week that the long-standing Report Card program has come to an end.  For those of us who have been in the email marketing world for any period of time, we know this marks the end of an era.  I go way back with AOL...
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Industry’s First Bounce Code Directory Now Available

In what we believe to be the first collection of bounce codes in one public location, the Get Satisfaction site is now the official home to the eec's Deliverability Roundtable bounce string project.  It is the culmination of many months worth of effort from industry veterans with experience in email...
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Gmail: Unsubscribes, Complaints and Engagement

  Gmail reported in their blog this week that they have developed a way to provide their users with an opportunity to report spam and/or unsubscribe from emails they receive in their Gmail accounts. The article, titled "Unsubscribing Made Easy" is a positive change for Gmail, but still falls short...
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