The Render Rate is Coming!

One of the largest problems facing email marketers today is the lack of industry standards for email metrics. One such much maligned measurement is the open rate. To help fellow email marketers, the Measurement Accuracy Roundtable was formed by service providers and other industry members of the Email Experience Council...
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eec's Deliverability Resource Guide

This week we released the Deliverability Resource Guide written by the members of the Deliverability and Rendering Roundtable. This 30-page report, now available in the eec's Whitepaper Room, consolidates the most important aspects of managing an email marketing program. It offers in-depth information on key topics such as: infrastructure, reputation,...
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A Message From Our Founder

I wanted to take a minute to thank you for all of your support of the eec so far. Thanks to fantastic people like you, the eec continues to grow in both size and stature within the email industry. Over the past three years, the eec has been able to...
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