Month: January 2009

One of the largest problems facing email marketers today is the lack of industry standards for email metrics. One such much maligned measurement is the open rate. To help fellow email marketers, the Measurement Accuracy Roundtable was formed by service providers and other industry members of the Email Experience Council...

Well, I hope so. It's about time an email event had some drama and excitement. I have been going to industry events for years now and they are all the same: some great speakers, some not so great speakers; lots of buffet food, box lunches and good ideas. But this...

Valentine's Day is just around the corner, and brands are already using email to ask us to be their Valentines. As you receive more Valentine's Day-themed email creatives and possibly work at adding Valentine touches to your own, we thought it would be fun to take a look back at...

This week we released the Deliverability Resource Guide written by the members of the Deliverability and Rendering Roundtable. This 30-page report, now available in the eec's Whitepaper Room, consolidates the most important aspects of managing an email marketing program. It offers in-depth information on key topics such as: infrastructure, reputation,...

I wanted to take a minute to thank you for all of your support of the eec so far. Thanks to fantastic people like you, the eec continues to grow in both size and stature within the email industry. Over the past three years, the eec has been able to...

"In 2008 marketers tripped over themselves to embrace social media tactics, with varying degrees of success. In 2009, a tactic that isn't a "sure thing" drops to the bottom of the marketing to-do list. We'll see a social media shakeout, with useful social media tactics growing in popularity and offering...