How Are We Doing?

Much has been written in the category of "the best" when it comes to email marketing. For example: *Best day to send *Best time to send *Best subject line *Best copy, design, call to action Best. Best. Best. There certainly are email marketing best practices and guidelines to follow; however,...
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How Opens Are Tracked and Reported

The eec blog post introducing the new "render rate" (by the Measurement Accuracy Roundtable) has drawn dozens and dozens of comments to date – from supportive to some that question the value of the standardization initiative. There were also a number of comments and questions that indicate many people still...
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