With over 150 email service providers (ESPs) to choose from, how can you possibly pick the best one? Or be confident that your current ESP is the best fit for your business and email marketing initiatives? There's no single right answer. ESPs differ from each other in many ways, meaning...
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Much has been written in the category of "the best" when it comes to email marketing. For example: *Best day to send *Best time to send *Best subject line *Best copy, design, call to action Best. Best. Best. There certainly are email marketing best practices and guidelines to follow; however,...
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The eec blog post introducing the new "render rate" (by the Measurement Accuracy Roundtable) has drawn dozens and dozens of comments to date – from supportive to some that question the value of the standardization initiative. There were also a number of comments and questions that indicate many people still...
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Email marketing copy can sometimes start to feel stale. For instance, how many ways can we say "sale"!? It's often necessary for us to actively seek ways to refresh our messaging. As spring begins, let's take a look at some strong, unique copy treatments. Let's look at words with fresh...
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Should you remove non-responders or keep them on file and re-engage them? Vote today!
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