FTC Seems Satisfied with Self Regulation…For Now

In last week's eec/DMA webinar, Peder Magee, Esq., FTC Privacy and Theft attorney for the Bureau of Consumer Protection joined DMA's VP of Government Affairs, Jerry Cerasale, and a panel of email privacy experts to discuss the latest thinking at the agency. For now, that stance seems to suggest that...
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ESPs: Implementing The Render Rate

The email marketing industry has never had a consensus around metrics, something that contributes to its reputation as an immature marketing channel. When I heard about the Measurement and Accuracy Roundtable at the eec I was excited to join the metrics conversation and help contribute to solidifying some table-stakes metrics....
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Make it Pop!: Freshen Up Your Photography

It's spring! Everything around us is green and fresh…why not our email photography treatments? This week, we took a look at how brands have been discovering new ways to treat imagery in email, ranging from simple to strange. Spicing up silos. Products silos are so effective that they're fairly prevalent,...
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