Month: June 2009

This special edition blog post is by eec Consumer Education Roundtable member Mindy Dolan, Director of Marketing for TailoredMail. It's probably fair to say that most of us who are members of the DMA's Email Experience Council are passionate about email marketing in some sense or another. Sometimes we're so...

The eec Email Design Roundtable recently spent some time discussing an industry hot topic: the integration of email marketing and social networking. Social networking generally makes its way into email in two primary ways: (1) Through appeals in email for subscribers to join an existing social network. and (2) "Share...

Though growing your email database takes time and effort, when done correctly, it will house your most qualified and responsive leads. A well structured email database will enable you to boost sales with more targeted messages and offers, extend the lifecycle of any campaign and increase customer retention with regular...

I've been hearing a lot of questions surrounding the best application of social media to the marketing mix, but one that has been slightly overlooked and under-discussed is who should really own it within an organization. And until you can figure that out, it is really difficult to hold any...

Michael Kelly, Director of Business Development at ClickMail, recently presented at the Silverpop Summit. His presentation on email marketing metrics that matter was so well received, I thought it fitting to recap it here. Titled "Proving Your Worth with Metrics," Michael's presentation was partly drawn from MarketingSherpa's 2009 Best Practices...

The past year has flown by and as we approach the last lap of the 08-09 eec Nonprofit Project, the team wanted to share two key accomplishments—these are just two of many wins from the eec team and the Agassi Foundation since last July. 1.) New creative strategy and assets—convincing...

I've been in the business of delivering email now for quite a long time. I've spent more than 10 years managing, creating, or observing email communications in some fashion. I have worked on the client side, with partners, with vendors, and on the ESP side. This week while I was...