Subscribers Have Their Own Ideas!

This special edition blog post is by eec Consumer Education Roundtable member Mindy Dolan, Director of Marketing for TailoredMail. It's probably fair to say that most of us who are members of the DMA's Email Experience Council are passionate about email marketing in some sense or another. Sometimes we're so...
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Socializing with the eec Email Design Roundtable: A Discussion on the Integration of Social Media and Marketing Email

The eec Email Design Roundtable recently spent some time discussing an industry hot topic: the integration of email marketing and social networking. Social networking generally makes its way into email in two primary ways: (1) Through appeals in email for subscribers to join an existing social network. and (2) "Share...
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Seven Digital Marketing Techniques to Grow Your Email List

Though growing your email database takes time and effort, when done correctly, it will house your most qualified and responsive leads. A well structured email database will enable you to boost sales with more targeted messages and offers, extend the lifecycle of any campaign and increase customer retention with regular...
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Metrics That Matter: Are You Measuring the Right Stuff?

Michael Kelly, Director of Business Development at ClickMail, recently presented at the Silverpop Summit. His presentation on email marketing metrics that matter was so well received, I thought it fitting to recap it here. Titled "Proving Your Worth with Metrics," Michael's presentation was partly drawn from MarketingSherpa's 2009 Best Practices...
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