Christine Borgia from AOL announced this week that the long-standing Report Card program has come to an end. For those of us who have been in the email marketing world for any period of time, we know this marks the end of an era. I go way back with AOL...
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In what we believe to be the first collection of bounce codes in one public location, the Get Satisfaction site is now the official home to the eec's Deliverability Roundtable bounce string project. It is the culmination of many months worth of effort from industry veterans with experience in email...
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Not every email marketing best practice is an obvious one. In fact, in our experience at ClickMail Marketing, there are quite a few best practices that companies seem to look over or deliberately ignore. The result? The opposite of best practices, or what we kindly call "common email marketing...
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Gmail reported in their blog this week that they have developed a way to provide their users with an opportunity to report spam and/or unsubscribe from emails they receive in their Gmail accounts. The article, titled "Unsubscribing Made Easy" is a positive change for Gmail, but still falls short...
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