My Email Hopes for the New Year

Have we all become puppets? Being an email marketer, I realize the question itself is not overly popular – but it is something many of us struggle with. As owners of the email programs, many marketers I speak with express the acknowledgement of needing to send fewer, more valuable email...
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Introducing the new ROI: Return on Interaction

It's time to shift your focus, folks, investment to interaction. In the continually shifting world of email marketing, where nothing stays static for long, we're giving a new meaning to the ROI acronym. That's because the deliverability of your email is now being determined by the ISP based on the...
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