Bank of America – This is NOT spam

  Man. It must be tough to be a financial institution in 2009. I'm not referring to the current financial crisis. I'm talking about trying to convince consumers that the email you are sending is legitimate (not spam, not phishing). My wife and I recently moved into a new home...
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Time to Drive Solo? Or Stick With the Carpool?

  If you have ever dealt with onboarding at an ESP, you probably know one of the main topics of discussion around scalability and reputation is whether to go with dedicated or shared (pooled) IPs.  Are you ready to "drive solo" with a dedicated IP, or do you stick with...
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Subscribers Have Their Own Ideas!

This special edition blog post is by eec Consumer Education Roundtable member Mindy Dolan, Director of Marketing for TailoredMail. It's probably fair to say that most of us who are members of the DMA's Email Experience Council are passionate about email marketing in some sense or another. Sometimes we're so...
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Socializing with the eec Email Design Roundtable: A Discussion on the Integration of Social Media and Marketing Email

The eec Email Design Roundtable recently spent some time discussing an industry hot topic: the integration of email marketing and social networking. Social networking generally makes its way into email in two primary ways: (1) Through appeals in email for subscribers to join an existing social network. and (2) "Share...
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Seven Digital Marketing Techniques to Grow Your Email List

Though growing your email database takes time and effort, when done correctly, it will house your most qualified and responsive leads. A well structured email database will enable you to boost sales with more targeted messages and offers, extend the lifecycle of any campaign and increase customer retention with regular...
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Metrics That Matter: Are You Measuring the Right Stuff?

Michael Kelly, Director of Business Development at ClickMail, recently presented at the Silverpop Summit. His presentation on email marketing metrics that matter was so well received, I thought it fitting to recap it here. Titled "Proving Your Worth with Metrics," Michael's presentation was partly drawn from MarketingSherpa's 2009 Best Practices...
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