The email marketing industry needs standard reporting and metrics. Today it is impossible to compare and benchmark response and deliverability rates across the industry because marketers get reports with different terms based on different calculations. Marketers are restricted in comparing reports and synchronizing data when looking to evaluate or...
Multi-channel. Cross-channel. Can we use them interchangeably? Is there a difference and if so, what is it?The eec's Cross-Channel Integration Roundtable believes not only is there a difference, but it's a significant one. Here’s our definition: multi-channel marketing refers to sending out the same message to your audience using a...
This Friday, December 10th, is the last day to submit your nomination for the eec's Stefan Pollard Marketer of the Year Award for Excellence in Creativity and Contribution.This award will recognize an individual who exemplifies and demonstrates Stefan Pollard's most memorable and loved characteristics and who provides inspiration to others. It...
This is the last week for you to confirm your booth space at the Email Evolution Conference 2011 - the email marketing event to attend in 2011.We offer a turnkey pedestal system where everything is provided for you...all you bring is your laptop and marketing collateral and we take care...
I'm thankful that digital marketing channels like email and social media have flourished and helped companies use ad dollars more cost-effectively in the face of the economic downturn. And I'm thankful for my clients who have realized email's potential for their marketing and given me the opportunity to help them...
I am so glad that more and more marketers are seeing the value of having a vast and extensive database. More specifically, I am thankful they are using this database to segment and individualize marketing campaigns, refocusing on contact preferences and engaging their contacts in this process. Ultimately, I am...
It's Thanksgiving this week in here the U.S. and we wanted to take this opportunity to ask you to share your story. What about email and digital marketing are you most thankful for this year?We're thankful for you - our subscribers, members and sponsors. Without you, the eec would not...
Register by tomorrow to receive early bird pricing for the Email Evolution Conference - the best email marketing event you'll attend in 2011! You can save up to $350 so hurry!Join us for:3 pre-conference workshops: email compliance, email strategy, and the future of digital marketing integrationGary Vaynerchuk's keynote3 tracks with 18...
Earlier this year, longtime eec member, senior strategic consultant at Responsys and email industry stalwart, Stefan Pollard, passed away. The eec is establishing the Stefan Pollard Marketer of the Year Award for Excellence in Creativity and Contribution to be awarded annually.This award will recognize an individual who exemplifies and demonstrates...
Measuring and monitoring subscriber engagement is a hot topic in the email marketing world these days. The eec’s List Growth and Engagement Roundtable has launched a survey to identify how email marketers are addressing subscriber engagement within their own email programs. Individual responses from the survey will be kept confidential...
This week at our European Email Marketing Conference in London, we caught up with Eloqua's Chief Privacy Officer, Dennis Dayman.Read on for his predictions for 2011 as well as some information on Canada's new anti-spam law, C-28.1) What are some of your top takeaways from this week's conference?This year's European...
All year long, the eec Member Roundtables and Advisory Committees work hard to produce relevant, timely content to help you become a better email and digital marketer. Members who participate in these groups are truly the backbone of the eec and of the industry. Now's your chance to get involved...
