Facebook Integrating With The First & Largest Social Network

This week Facebook will begin giving marketers the ability to collect email address from users of our Facebook applications.  This is welcome news and opens up a world of possibilities for creating integrated programs that leverage the strengths of each channel to drive business objectives and richer customer experiences.  Currently,...
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Key Email Marketing Trends to Act on in 2010

As CEO of ClickMail Marketing, part of my job is keeping up with, and even ahead of, trends and changes in the email marketing industry. In a world like ours, technology and tastes can change in a flash, leaving the unsuspecting email marketer playing catch-up once he or she finally...
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4 Reasons Why Email Segmentation Matters

Sometimes it sounds very "broken-recordish." Send timely, targeted, relevant emails to subscribers who have asked for them. It's my go-to message - my mantra of sorts - when it comes to email marketing. It's one of those things I recommend printing out and pasting to your desk. It's a phrase...
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