This week the Inbox Insiders, an email marketing discussion group, had a lot to say about the Kevin Smith vs Southwest Airlines debacle. Here's what DJ Waldow of Blue Sky Factory, an eec Silver Sponsor, shared with us: I'm more interested in how Southwest handled the situation from a...
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During last month's meeting of the eec List Growth and Engagement Roundtable, the group members shared their thoughts and experiences on the concept of integrating email marketing and social strategies.Luke Glasner of Glasner Consulting opened the discussion by highlighting a successful program that he implemented where his company created...
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Choosing a top tier email service provider (ESP) can be tough. With so many ESPs to choose from, each with their strengths, it can be challenging to make head-to-head comparisons. That's why last year we published a seminal whitepaper on how to rate ESPs, to help email marketers make an...
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Are you struggling to increase your in-house email list in order to extend your marketing reach? There is a growing percentage of the online population that does not sign up for emails or newsletters. Instead they get their information predominately through social networking sites and portals. To reach them, one...
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