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Month: February 2010

Kevin Smith vs Southwest Airlines – Fact or Fiction?

Posted In (Email Marketing Blog) / Feb 19th (2010) by EECmaster
  This week the Inbox Insiders, an email marketing discussion group, had a lot to say about the Kevin Smith vs Southwest Airlines debacle.  Here's what DJ Waldow of Blue Sky Factory, an eec Silver Sponsor, shared with us:  I'm more interested in how Southwest handled the situation from a...
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Integrating Email Marketing & Social Strategies – What Do You Think?

Posted In (Email Marketing Blog) / Feb 18th (2010) by EECmaster
  During last month's meeting of the eec List Growth and Engagement Roundtable, the group members shared their thoughts and experiences on the concept of integrating email marketing and social strategies.Luke Glasner of Glasner Consulting opened the discussion by highlighting a successful program that he implemented where his company created...
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Announcing ClickMail's New Vendor-Neutral Guide to Top Tier ESPs

Posted In (Email Marketing Blog) / Feb 18th (2010) by EECmaster
Choosing a top tier email service provider (ESP) can be tough. With so many ESPs to choose from, each with their strengths, it can be challenging to make head-to-head comparisons. That's why last year we published a seminal whitepaper on how to rate ESPs, to help email marketers make an...
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How Social Networking Can Magnify the Power of Your Email Campaigns

Posted In (Email Marketing Blog) / Feb 10th (2010) by EECmaster
Are you struggling to increase your in-house email list in order to extend your marketing reach? There is a growing percentage of the online population that does not sign up for emails or newsletters. Instead they get their information predominately through social networking sites and portals. To reach them, one...
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