Research done by the eec's Measurement Accuracy Roundtable shows that ESPs use several different methods of measurement for the Click-Through Rate (CTR) metric. During our discussions we identified several methodologies for calculating the CTR. Two methods, delivered-based and open-based, emerged as the most common based on an online poll conducted...
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Building programs to re-engage dormant leads is a necessity for many email marketers, particularly those that have not had buttoned-up strategy for segmentation and targeted communications in the past. List re-engagement and "win-back" program strategy was the open forum discussion topic at the February meeting of the Email Experience...
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When you work in the email space, you take a different perspective on your inbox. I receive email for very different reasons than others in my life. I subscribe to just about any email I can, because I like to see what people are doing. More specifically, how marketers...
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