Month: May 2010

Email marketing, like any career, is likely to include working and collaborating with people who are not in the same physical office.   If you are the remote person, you probably have concerns about keeping in touch with others on the marketing team or in your department, and if you are...

  Sometimes email is too inexpensive for our own good.  It sure is tempting and certainly is very easy to send too frequently or assume permission or "just mail that generic sale notice/product announcement to everyone."   Now, I get a lot of postal mail that is not that interesting to...

While each B2B marketer must consider its unique situation – products, purchasers, sales cycle, etc. – there is ample evidence of a shift from traditional media to digital tactics to facilitate growth for business marketers.  In fact, there are, in my analysis, seven trends in B2B marketing strategies and spending...