Answering the Call for Email Measurement Standards

I’ve had the pleasure of serving on the Measurement Accuracy Roundtable of the Email Experience Council (eec) for the last few months. One of the goals of the Roundtable is to promote a new set of email marketing measurement standards called the Support Adoption of Metrics for Email (SAME). The...
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Five Steps to Building a Preference Center

Your business needs the highest possible email deliverability rate in order to maximize your email marketing ROI. And there are many steps you can take to incrementally improve that deliverability rate, including adding an email preference center to your website. That’s where you establish the foundations of the relationship between...
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Meeting the SAME Challenge

I'm new here, but I've been around a long time. I've seen the confusion and frustration that non-uniform report metrics can cause, both for marketers and for agencies and vendors providing email services and technology.Email marketers are almost universally judged based on program performance. For them, every click, open, delivered,...
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U.S. Congress Planning Broader Email & Digital Marketing Enforcement and Regulatory Power for the FTC

The recession has made citizens more attentive to scams, especially those that promise easy money or frighten people about the banking system.  This accelerates the already large regulatory agenda of the U.S. Federal Trade Commission (FTC), whose role as a “civil prosecutor” includes regulating and enforcing protections from online offers,...
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